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Mom Trusted

Childcare and Preschool Search

Published 06/28/2012 and rated Ratingstars5 5 out of 5 stars
by Shel Gatto
What can you use the app for?

Mom Trusted is a childcare and preschool search tool that helps parents locate reliable, trustworthy care providers. The user can search by zip code to find local businesses offering childcare. The user can see how far away the service is and view the location on an embedded Google Map. Each business is listed with a large image, contact information, website address (if available) and a messaging option (if available). Users can save businesses that look promising or share them on Facebook, Twitter, Delicious, My Space, Blogger, Technorati, StumbleUpon, Redditt, Digg or Mixx. Additional details are included, such as service descriptions, licenses, accreditations, vouchers and inspection status. The user can get a feel for the quality of the childcare service before making contact with them.

Mom Trusted screenshot
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What is the history and popularity of the app?

Mom Trusted was created to help parents find responsible child care providers and good preschools in their local area. The service has received some recognition and currently covers a number of areas including some lesser known regions. The application earned $1 million in Venture funding and has received mentions on sites like TechCrunch. Many appreciate the way that Mom Trusted provides detailed information and helps parents find good nannies, preschools, day cares and similar services.

What are the differences to other apps?

Mom Trusted isn’t the only child care provider search out there, but it is one of the few that goes into detail and covers a lot of geographic area. The application currently lists services in many areas, expanding beyond the big cities that are usually covered by geographically-focused applications. Users can also learn about the business’ current inspection status, licenses and accreditations. Parents can get a good look at a child care provider before making contact with them.

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How does the web app look and feel to use?

Mom Trusted utilizes a friendly, soft design that favors light blue and pale pink. The layout is very tidy, with absolutely no clutter to interfere with the user’s search. Basic information is easy to locate on each business page and the embedded Google Maps make it easy to for the user to determine if the business is close enough to their home to be a candidate for child care services.

How does the registration process work?

All visitors can search Mom Trusted without an account. To get access to all features, users should click the dark pink “Register” button tucked into the upper, right corner of the homepage. The next page asks the user whether they are a parent or provider. Parents can sign up with Facebook or by clicking the blue link below the Facebook button to access the registration form. The form asks for a name, email address, zip code and password. The user is automatically logged in to their new account.

What does it cost to use the application?

Mom Trusted is available to everyone at no cost. All users can create an account for free. There are no subscription fees and the user isn’t required to make any purchases or utilize services if they do not want to. This is a great way to encourage more parents to sign up and see what Mom Trusted can do. The application would need to add a little more functionality to justify a subscription fee. The price is just right for the level of service and features the user receives.

Who would you recommend the application to?

Mom Trusted is a helpful resource for parents in need of childcare services. The site says “Mom” Trusted, but dads can use it too. There are no fees so parents can keep child care costs down while searching for reliable providers. Anyone providing child care services can also appreciate Mom Trusted and can potentially grow their customer base by signing up and becoming one of the application’s listed services.

  • Search for child care providers by zip code
  • View inspection status and accreditations
  • Find the business on a Google Map
  • Save a business or share it through social networks
  • Contact a child care provider or visit their website

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